Hi, I'm Kumi.
I turn complex technology into experiences people want to use, designing AI-native products for high-scale commerce, discovery, and marketplace ecosystems before the category exists and before the brief is written. My work sits at the intersection of human instinct and machine intelligence.
APPLE
WW CHANNELS SALES AI PRODUCT SENIOR DESIGN MANAGER
Defining what AI-native commerce feels like on a global scale. Leading a two-sided merchant and consumer discovery ecosystem where GenAI, ML, and Computer Vision power how hundreds of millions of people shop, sell, and trust. Designing from zero, before the category exists and before the brief is written.
YOUTUBE
SENIOR UX DESIGN MANAGER
Marketplace Integrity at Scale: Designed the human-centered layer on top of YouTube's AI-powered moderation system. This protects the discovery ecosystem, connecting 2.5 billion viewers to creators, and ensures that automated decisions preserve creator trust and the confidence of viewers and advertisers in the platform's recommendations.
D-FORD LAB at FORD MOTOR
DIRECTOR of USER EXPERIENCE
Established a UX Center of Excellence, fostering cross-team collaboration and elevating the organization's commitment to best-in-class user experiences.
Directed and managed a multidisciplinary team of designers fostering a diverse and human-centered design culture that propels growth.
Emotional brand expression of HATO
Samsung. Frame.
SAMSUNG RESEARCH AMERICA
PRINCIPAL UX DESIGNER
Art is the core of the experience.
Simple to use UI. One remote control and mobile app. It's beautiful display made for art that integrates into your home.
AWARDS
Ambient Smart Home Awards
Smart Home Design of the Year, 2018
Fast Company Innovation by Design Awards
Honorable Mention - The Frame, Product, 2017
Honorable Mention - The Frame, User Experience, 2017
CES
Best of Innovation, 2017
Xbox gets TV.
MICROSOFT-XBOX
SENIOR UX DESIGN LEAD
Delivered game-changing, new-to-the-world voice, gesture, game controller, remote and kinect based user experience.
Key interaction designer for shipping media apps, for individual, and family scenario.
AWARDS
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Emmy Awards for Technology & Engineering
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CES Innovations Awards
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Interactive Achievement Awards:
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Innovative Technology Awards
