Essential. GEM.
Reimagining Smartphone: GEM
We have set out on a mission to revolutionize the mobile landscape and enable people to navigate their daily journeys with ease. Our goal was to provide proactive assistance that offers AI-driven contextual information in a seamless view. People will no longer have to switch between multiple apps or suffer from multitasking chaos. With the Gem device, we have redefined the way people interact with the world, making every moment simpler, smarter, and more magical.
Responsibilities
As the Director of UX, I gained experience building products from zero. I led the team through designing the design system, shaping the product, and how we plan to introduce it to the market.
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Built and managed a diverse, co-located UX team including designers, researchers, and engineers.
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Held a dual role combining executive tasks and hands-on creative direction, interaction design and system design.
Gem phone's unconventional design aimed to spark innovation in a saturated market, achieving various potential impacts.
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User Experience Focus: Prioritized one-handed use and UI innovation for better usability and accessibility.
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Technology Integration: Aimed to apply LLM to create a proactive experience to meet user needs.
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Design Innovation: Gem's slim glass body and unreleased concepts influenced future smartphone aesthetics, ergonomics, and design functionality.
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Brand Positioning: Positioned Essential as an innovative, design-centric brand in the smartphone industry.
The new ratios and opportunities involve seamless integration of the UI with the hardware.
PLATFORM OVERVIEW
