Samsung.
The Frame.
Frame the most loved moments
The Frame TV strategy is born from understanding and addressing the user's unmet needs. Recognizing the common dislike for the obtrusive appearance of large, black screens in living spaces and the desire to showcase personal photos and art, we envisioned a product that transcends the traditional TV role. The Frame TV is not just an entertainment device but a dynamic piece of home decor that enriches the living environment.
We've reimagined the future of home displays by introducing The Frame, a pioneering sensor-based display that intelligently adapts to its surroundings. It adjusts brightness and activates presence capabilities to harmonize with the daily cycle, ensuring that art and personal photos are showcased in the best light, making it a constant source of new inspiration.
Responsibilities
As the Principal UX designer, I led multiple projects. I collaborated with cross-functional teams to initiate appealing concepts and a design system integrating mobile, gesture, touch, voice, and sensor inputs.
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Collaborated to initiate concept, led the development, and launched lifestyle-focused Frame TV.
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Guided a multidisciplinary team to drive innovation in home products and mobile.
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Collaborated to establish new partnerships to create content and expand the purchase opportunities for multi-platforms.
Led lean UX and design process for the Frame TV launch, emphasizing rapid iteration, MVPs, and continuous user feedback to refine design and usability. This approach ensured product development closely aligned with user needs and expectations, significantly enhancing the Frame TV's market appeal and user experience.
Transform your home into an art gallery.
The Samsung Frame TV has captured a distinctive market segment and has influenced the consumer electronics industry to adopt a more integrated approach towards technology, home decor, and lifestyle. Its business impacts range from changing consumer expectations to affecting market dynamics within the TV and the broader home entertainment sectors.
Here are some notable business impacts:
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Premium Segment Appeal: Targets premium market, offering high margins through unique design and functionality.
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Expansion of Product Ecosystem: Frame TV enriches Samsung's offerings with art subscriptions and museum partnerships, opening new revenue streams.
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Influence on Content Consumption: Promotes unique content consumption through art mode, potentially guiding new content forms.
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Sustainability and Responsibility: Highlights sustainability by promoting a multi-purpose, design-focused product, aligning with eco-conscious consumer values.
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Innovation: Enhances Samsung's reputation as an innovator, attracting customers across its product range.
Built seamless user experience with a consistent information architecture across all devices. Users will enjoy an intuitive experience by structuring information consistently, enhancing engagement and satisfaction.
Frame App offers an enhanced viewer experience with a marketplace, seamless navigation, and interactive features all accessible from a smartphone.
